Cinnamon Life Unveils City of Dreams at ATM 2025

Cinnamon Life, one of South Asia’s most ambitious tourism developments to date, is now officially open and ready to welcome travellers from across the GCC. Making its return to Arabian Travel Market (ATM) this year, Cinnamon Life will showcase its full vision for City of Dreams Sri Lanka, a 4.5 million square foot, integrated lifestyle destination in the heart of Colombo. Leading this new chapter is Sanjiv Hulugalle, recently appointed CEO and General Manager of Cinnamon Life at City of Dreams Sri Lanka.

Just a four-hour flight from the Gulf, Cinnamon Life offers an effortless short haul escape for GCC travellers seeking a world-class getaway. From wellness-led experiences and curated dining to entertainment and business-ready spaces, the destination caters to the evolving preferences of the region’s high-value travellers.

Developed by John Keells Holdings (JKH), Cinnamon Life represents the largest private investment in Sri Lanka’s history by a Sri Lankan-born conglomerate, an unprecedented US$1.2 billion commitment that signals the country’s rise as a regional hub for luxury travel, entertainment, and MICE experiences.

This year also marks the start of Cinnamon Life’s newly announced partnership with Melco Resorts & Entertainment, one of the world’s leading gaming and luxury hospitality brands. The collaboration will introduce an international gaming facility to the complex, positioning Cinnamon Life as South Asia’s first true entertainment resort, one that brings together hospitality, gaming, retail, dining, and events in one destination, further elevating its appeal to global visitors seeking high-end, all-in-one experiences.

At ATM 2025, Cinnamon Life returns to spotlight Sri Lanka’s most talked-about lifestyle destination. Visitors will also be able to experience a scaled interactive model of the destination and get a first-hand look at the scale, ambition, and vision behind Sri Lanka’s most talked-about resort, which includes:

Sanjiv Hulugalle, CEO and General Manager, Cinnamon Life at City of Dreams Sri Lanka, said, “Cinnamon Life is more than a hotel—it’s a new chapter for South Asia. With City of Dreams Sri Lanka, we’ve created a destination that brings together everything today’s traveller is looking for: design, entertainment, scale, and soul. Our presence at ATM marks a significant step in welcoming GCC guests to be part of that story.”

With direct connectivity, renowned Sri Lankan hospitality, and exceptional value for money, Sri Lanka is fast emerging as the region’s best-kept secret for luxury wellness retreats, family escapes, and lifestyle-led business travel. Cinnamon Life is leading this shift, delivering world-class experiences with regional relevance.

90% of Startups Fail—Here’s How I Made Sure I Was in the 10%

Launching a startup is a losing effort. At least, that’s if you follow the numbers. The statistics vary, but by most accounts, the failure rate ranges from 70% to 90%. That means that as many as 9 in 10 startups will eventually shutter. That’s a sobering reality, if anything.

So what drives a person to take this leap? Is it passion? Optimism? Intuition? Ambition?

Everyone starts a business for their own reasons. For me, it was out of a desire to create something of my own. I navigated some very challenging times, clawing myself up from the bottom.

Here’s my story, and how I ensured the success of my company which has become the number one-rated digital marketing agency in Australia.

However, when we started, we were a couple of young chaps putting on our suits and going door to door on Sydney’s high streets. Here’s our story, and how we made it.

Find your company’s raison d’être

Everybody is fueled by something, an objective or goal that drives them in life—their raison d’être. Before you start a company, you need to find your company’s raison d’être—its reason for existence. Whether that’s helping market effectively in the digital era, revolutionising how we communicate, or making education accessible to more people, your company’s raison d’être is the north star that guides every decision.

Ask yourself:
● What problem are we focused on solving?
● Why does it matter?
● And who suffers if we don’t solve it?

It all started with my co-founder, Mez Homayunfard, and me working 9-5 jobs in 2012. I was working at a marketing agency, and everywhere I looked, digital marketing was showing immense potential.

But working office jobs, doing junior tasks, we were never going to make it.

So, as most startup stories go, we quit our jobs. We realized there was a massive opportunity in the market, as many retailers were not fully clued in to the potential of digital marketing. So, we put on our suits and went door to door, from retailer to retailer, asking businesses, “Do you know what digital marketing is, and what it can do for you?”

As a newly founded company, our mission—our raison d’être—was clear: to educate first and foremost, and to grow companies’ sales funnels through the power and reach of digital marketing.

Remember that most successful companies are ones with a purpose that they never lose sight of: Apple, Amazon, Tesla, and the like.

With enough effort, we hoped we could land a few clients to get us started.

Solve a real problem for your clients

As expected with any cold-call style effort, rejection is the standard. We spoke with many managers, all suited up with papers in our hands, looking all professional. Many had no idea what we were talking about, others were familiar but didn’t have the budget for it, while others outright rejected our ideas. It was a rough time out there, but after hours of trying, questioning whether we had made the right choice leaving our jobs to offer something no one seemed to want, we managed to land a single lead.

This prospect wanted to better connect with potential customers and was struggling to grow their reach. They realised the online market would be the gateway to this new source of business. At that moment, it all clicked: we had just witnessed the validation of our business model. That interaction also hit us with an epiphany: our first lead was built on a simple principle: solve a real problem for your client.

When approaching other businesses, the lesson we had learned was that we needed to stress the problems they are facing, and how our company would offer the solution. A basic marketing principle, mind you, but one that can be easy to forget. After all, how many founders go into business because they’re passionate about creating a product that ultimately nobody wants or needs? This remains the top reason why so many startups fail. With this new lesson in mind, we pushed on, and our efforts started bearing fruit. One lead grew into two, then three, and so, Online Marketing Gurus came to be.

Delegate where you can, and be smart about it

Once we landed those first clients, it didn’t get easier. In fact, it got harder. We were no longer trying to prove the concept—we had achieved that, which is an accomplishment in and of itself, no doubt. But now, we had to deliver. And not just once. We had to do it over and over again, consistently, at scale.

Getting clients is one skill. Keeping them is another. And scaling delivery while maintaining results is no easy feat. Suddenly, we weren’t just founders—we were account managers, strategists, HR, Finance, Operations. We were everything, everywhere, all at once. At that point, we learned that to keep the ship afloat, we needed to prioritize and delegate. As the minds of the operation, we needed to focus on the big picture—everything else could be handed over to someone else.

However, it was also important that we hire skilled and talented individuals who would shore up our weaknesses and skill gaps, as many startups fail because they hire the wrong people. Your team members in those early days are the core pillars on which your business is built. Hire smart, and hire right.

A successful organisation is built on effective processes

With the right people in place, we needed to scale effectively. That’s when we were hit with a stark truth: growth doesn’t just expose opportunity—it exposes every weakness in your system. And if we wanted to survive it, we needed to do two things:
1. Systemize what worked, and
2. Ruthlessly eliminate what didn’t.

We started building internal processes—documenting campaigns, tracking results, building templates, and investing in tools. It wasn’t glamourous, but it was essential. And that shift—from scrappy startup to system-driven business—was the foundation that let us scale without burning out or breaking down, something that many startups fail to do in their early years.

Become part of the 10%

Ultimately, these are the key lessons that we learned, which helped us to build a successful business that lasts. You don’t have to be the smartest. You don’t need the perfect plan. But if you’re willing to bet on yourself, solve real problems, build systems that scale, and surround yourself with people smarter than you, then you just might earn your place in the 10%.

The Walk With Raffa | The Sacred Essence of ZamZam Jewels

There are brands that tell stories, and then there are brands that embody stories—living, breathing testaments to heritage, faith, and culture. I discovered ZAMZAM Jewels™ during a coffee with its founder and designer, Mehdi Draoui, in Bali. What unfolded was a fascinating conversation about the spiritual resonance of one of Islam’s most sacred symbols, and the value of holy water as referenced in the Bible. Mehdi walked me through a world of spirituality shaped in Bali—born from a personal journey through history, religion, and sacred texts.

The Vision Behind ZAMZAM Jewels™: how is your brand born?

At the heart of ZamZam Jewels™ is a passion for history, religion, spirituality—and my deep-rooted love for Islamic heritage: its stories, symbols, and miracles.

Back in Europe, I spent years working in the luxury industry, particularly in jewelry. It felt natural to arrive at the intersection between spirituality and high-end design. My creations are reflections of faith, culture, and deeply personal—almost secret—devotion. Drawing inspiration from Islamic architecture, sacred scriptures, and centuries-old craftsmanship, my work is a tribute to the beauty of faith in everyday life.

My commitment to authenticity and artistic excellence has positioned ZAMZAM Jewels™ as a unique presence in the jewelry market—redefining what it means to wear faith, remembrance, and elegance as a single statement.

Mehdi Draoui, founder and CEO of ZamZam Jewels, in conversation with Raffaella Campagnoli.

A Brand rooted in Devotion: how did you get to such an inspirational and spiritual concept?

I’ve always found it curious that so few luxury brands are rooted in Islamic culture and created for Muslims, by Muslims—while still being accessible and meaningful for the world at large.

I envisioned a brand that builds a common thread among us, a meaningful brand shaped by identity and belief. ZAMZAM Jewels™ isn’t just about crafting jewelry—it’s about translating devotion into design, faith into form, and spirituality into something tangible.

Named after the revered Zamzam Well in Mecca—believed to be a divine gift and a source of healing—our jewelry allows you to carry a trace of this miracle every day. It is a reminder of the beautiful story of Hagar and her baby, lost in the desert, saved by God through the angel Jibril. It’s the timeless story of a mother’s love, resilience, and the divine compassion that answered her call.

Each ZAMZAM Jewels™ piece reflects the sacred elements of Islam, blending artistry with deep meaning. The motifs, materials, and intricate details are never random; they are intentional symbols of a faith that transcends centuries and borders. From calligraphic inscriptions to patterns rooted in Islamic geometry, the brand is a fusion of aesthetics and spirituality.

Image source: ZamZam Jewels

The Spiritual Significance Behind the Creations: how do you create this incredible mix of unique elements?

Jewelry is often seen as an expression of identity, and in the case of ZamZam Jewels™, it becomes an extension of faith. Each piece is crafted with symbolism in mind:

You talked about Craftsmanship. What is it the reason for forging islamic jewelry in Bali, the only Hindu Island in Indonesia?

Bali is home to some of the world’s most talented artisans. The Balinese are patient, precise, and incredibly gifted when it comes to detail and aesthetics. Their natural affinity for beauty and symbolism makes the island a perfect hub for meaningful craftsmanship.

Additionally, the island’s growing Muslim community from Java brings a deeper connection to Islamic culture, forming a beautiful creative environment. Our artisans—Muslim and Hindu—don’t just craft the jewelry; they feel part of the story and are proud to spread the miracles and stories of Islam across the globe.

Each ZamZam collection explores a different facet of the Islamic spiritual journey—whether it’s the serenity of Mecca, the divine messages of the Quran, or the cosmic elegance of divine creation. Our pieces are made to be worn, understood, and cherished as heirlooms of faith.

A Reflection of Modern Islamic Luxury: is it a significantly growing market?

Absolutely. ZAMZAM Jewels™ is positioned in a growing niche: faith-driven consumers with a strong connection to their culture and identity, who seek both beauty and meaning.

In today’s world, personalized and culturally significant luxury is more in demand than ever. ZAMZAM Jewels™ offers more than jewelry—it offers a form of conscious adornment, grounded in tradition but interpreted through modern craftsmanship.

We are part of a wider cultural shift in the Muslim world: a revival of heritage, pride, and spirituality within luxury. Consumers want to wear their values. And ZAMZAM jewels™ delivers just that—jewelry that’s not only worn but felt. Many of our clients share the same story: once they wear it, they can’t take it off—for reasons that often feel mystical.

I am fascinated by this brand and what it represents: I feel like ZAMZAM Jewels™ is representing a philosophy much beyond jewelry, right?

ZAMZAM Jewels’ vision goes far beyond jewelry. It’s a movement, a philosophy, and a celebration of faith and belonging in daily life.

Whether through partnerships with Islamic scholars, collaborations with artists, or immersive storytelling on digital platforms, we aim to create a vibrant ecosystem where faith-driven luxury becomes a way of life.

As Islamic fashion and design continue to evolve, ZAMZAM Jewels™ reminds us that true luxury isn’t just about gold and gemstones. It’s about the stories we carry, the faith we embrace, and the legacy we leave behind.

For those who seek beauty with meaning, adornment with purpose, and jewelry that speaks the language of the soul—ZAMZAM Jewels™ is a spiritual journey wrapped in gold and light.

Related: The Walk with Raffa | Ashiss Kumar Dash, EVP and Global Segment Head, Infosys

The Executive Selection: Henry Jacques

Henry Jacques (HJ) has revealed its second edition of ‘Collection de l’Atelier’, a collection of limited-edition perfumes created from its very own Rose harvest. This year, the magnificent HJ Rose de Mai absolute -exquisite roses harvested from the rich grounds of its new South of France Atelier- gives rise to a new trio of fragrances. While the Rose Très Rose celebrates the HJ Rose de Mai in all its glory, Rose Alba and Rose Zephyr are born of imaginary journeys inspired by it. The perfumes are presented alongside each other in exquisite hand-crafted Boîtes à Parfums, just 500 of them, thanks to the rarity of the absolute. The Collection de l’Atelier 2024 edition is limited to 500 Boîtes à Parfums. Each hand-crafted chest houses three 30ml Les Essences, the most generous of HJ’s three variations.

The Executive Selection: Berluti

A carefree lightweight loafer for summertime, designed to slip on without socks? It may initially come as a surprise to some to see this new offering from the Maison, but it actually follows on from a long line of holiday footwear. With the Escale, Berluti offers a supple new slip-on inspired by the Venetian velvet slipper known as the piedàterre. The Escale – belying its apparent simplicity – draws on all Berluti’s traditional bootmaking skills, such as hand-sewn moccasin stitching. This casual loafer looks just as good worn with the heel up, as with the heel folded down like a slipper, to heighten that effect of effortless elegance. With contrast lining like the Andy, and a sole stamped with the Scritto motif, this is unmistakably a Berluti shoe.

Circolo to Host “Mystery Dinner” for TOKEN2049

On the sidelines of TOKEN2049, and as part of Circolo’s full-week takeover of experiences in the city, a different kind of gathering begins — one that isn’t listed, and isn’t asking to be found.

Called IXI, it has received over 2,500 applications for just 49 seats. It may also be the most impossible one to access.

“No hashtags. No decks. No media wall. IXI is built for those who lead without needing permission. Those who don’t attend events — they shift their gravity. At its core, IXI is about restoring depth to how we connect. Set in a secret desert location, it removes the noise of the typical conference format and replaces it with elemental presence: firelight, food, story, and frequency,” says Alvaro Daza, founder and CEO of Circolo.

Guests don’t buy tickets — they’re selected. If chosen, they receive a time, coordinates, and a private Blacklane chauffeur into the dunes.

“We’re here to rewrite the Web3 narrative. At Circolo, we’re reinventing the wheel through experiences that move people, brands, and communities at a human level. This is culture-first Web3 — one you can feel, taste, rave to, and belong in, ” says Daza.

Circolo organized a week-long curation of immersive activations — including the first-ever Web3 coworking rave, the first-ever Web3 coffee rave, and the first tokenized Arepa in the world.

“We’re not here to follow the Web3 narrative — we’re here to rewrite it,” adds Daza.

The Executive Selection: Jaeger-LeCoultre

Exuding vintage glamour and confident modernity, Jaeger-LeCoultre’s new interpretation of the Reverso Tribute Monoface Small Seconds comes with a Milanese link bracelet, an 18k pink gold (750/1000) case and a grained dial that perfectly matches the precious metal’s colour. Created as an eloquent expression of the Reverso’s stylistic evolution that began with the unveiling of the first model more than 90 years ago, it perfectly highlights the Reverso’s unique adaptability to evolve over time – balancing contrasting qualities: sporty or elegant, contemporary or retro; masculine or feminine, and often a blend of several attributes at once. The Milanese link is a dense, flat metal weave made from two intertwined metal threads, creating a double layer of small interlocking links. Crafting the bracelet requires no less than 16 meters of pink gold threads, which, once assembled, form a fabric-like structure known as pezza. The final steps involve stamping the links to their precise dimensions and hand-soldering each side, link by link. Without a doubt, the Reverso Tribute Monoface Small Seconds redefines elegance, reaffirming its status as a timeless icon.

The Executive Selection: Pandora

Pandora’s new collection celebrates the many forms of motherhood through designs that honour the deep, emotional connections shared with mother figures. At the heart of the collection is the Unbreakable Bond symbol- a new motif representing enduring love and togetherness. Referencing the mark of infinity, this fluid shape represents the enduring nature of motherly love. This delicate symbol of everlasting love takes the form of the Infinity Knot Charm and ring selection in sterling silver and 14k gold-plated designs, intended to add an elevated, deeply meaningful touch to any jewellery collection.  Additionally, Pandora’s iconic Snake Chain Bracelet has been reimagined to feature two braided chains that twist together, symbolising the intertwined relationship between mother figures and those they hold close. To honour motherly strength, new Pandora Moments charms with heartfelt, humorous messages are made to be styled and stacked for a personalised treat. 

Al Khayyat Investments Unveils New State-of-the-Art ‘Fulfilment and Innovation Centre’ in Dubai Industrial City

Al Khayyat Investments (AKI), a UAE-based privately held Emirati holding company, has inaugurated a state-of-the-art “Fulfilment and Innovation Centre” in Dubai Industrial City, part of TECOM Group PJSC, that is set to serve as a cornerstone for the company’s continued regional expansion.

The 1 million sq.ft. wide facility, which is expected to quadruple AKI’s fulfilment capacity, has also been built with the aim to raise the benchmark for agile, sustainable supply chain operations in the UAE. AKI already handles over half a million units per day, with the capacity to now scale up to one and a half million units. The site also includes provisions to expand by nearly 200,000 sq.ft. in the near future. The centre will serve more than 30,000 business customers, as well as support home delivery services for consumers across the UAE who enjoy AKI’s retail and e-commerce offerings.

The centre builds on the goals set out in the Dubai Economic Agenda (D33) to capitalise on Dubai’s strategic location and advanced infrastructure to raise the city’s status as a preferred destination for major international companies and investments.

Zaid S. Al Khayyat, Managing Director of AKI. Image source: AKI

AKI has continuously expanded its supply chain infrastructure over more than four decades. The company’s end-to-end, in-house capability enables AKI to meet ever-increasing customer expectations across multiple sectors including pharmaceuticals, medical and laboratory equipment, retail, food and non-food consumer goods, fitness, automotive, environmental services, contracting, and more.

“AKI was founded on a spirit of smart agility and entrepreneurial energy,” said Zaid S. Al Khayyat, Managing Director of AKI, during the inauguration. “This new Fulfilment & Innovation Centre carries forward these values as we aspire to seize new opportunities over the coming decades. Yet this facility is not just about enhancing our own operations. It is a strategic investment that creates long-term value for our partners and customers, while contributing to the UAE’s future-focused economy. Above all, it represents the power of our people driving our business forward every day.”

Image source: AKI

“Dubai Industrial City is proud to be the home of AKI’s new fulfilment centre,” said Saud Abu Alshawareb, Executive Vice President – Industrial at TECOM Group PJSC. “Our district’s proximity to Jebel Ali Port, Al Maktoum International Airport, and an Etihad Rail freight terminal enables connectivity for Al Khayyat Investments’ new fulfilment centre and sets it up for long-term success. Home to more than 1,100 manufacturing champions and 350 operational factories, Dubai Industrial City is committed to supporting such strategically significant projects, in line with Operation 300bn, Make it in the Emirates, and Dubai Economic Agenda ‘D33’.”

On his part, Samer Sabri, Group Chief Supply Chain Officer at AKI, added: “This facility is a testament to the extraordinary teams within AKI who embrace diverse thinking to push boundaries, do more, and set the benchmark in supply chain excellence. The facility will truly redefine AKI’s position within the UAE market, ensuring swifter and more efficient distribution capabilities for our growing business ecosystem.”

Cutting-edge technologies and smart processes are set to increase AKI’s supply chain and fulfilment productivity. With excellent connectivity to major transport and logistics networks, the facility allows for unrestricted movement of cargo to and from all major ports, Etihad Rail cargo terminal, as well as the eagerly anticipated expansions to Maktoum International Airport.

BASMA CEO Dr. Cherif Massoud Empowers Dentists To Offer Orthodontic Treatments Across Borders

1. For starters, please talk to us about how Basma was conceptualized and how you came to be associated with the brand. Where is the clinic located, and how many branches does it have?

Basma was born from a very simple but powerful idea: orthodontics shouldn’t be complicated or out of reach. I saw an opportunity to digitize and streamline the way people access dental aligners in our region—offering a modern, tech-enabled approach without compromising on medical quality. What started as a vision to simplify access has grown into a platform that empowers top dentists to offer advanced orthodontic treatments across eight countries.

We don’t operate through traditional clinics with branches. Instead, Basma partners with carefully selected dental clinics in major cities. These partners become extensions of our platform, trained and equipped to deliver the full Basma experience. Today, we’re active in over 12 cities across the GCC, Levant and Africa, with expansion continuing at a fast pace.

2. Let’s talk about aligners. Although they’ve been around for a couple of decades, access to them has been limited—why do you think this has been the case? How does Basma address this issue?

Access has been limited for a few reasons—high pricing, limited awareness, and a lack of trained providers in emerging markets. Aligners have traditionally been seen as a premium product available only in select clinics, often tied to Western brands and costs.

Basma flips that model. We combine digital tools, a network of trained partner clinics and local production, to bring down the cost and reduce treatment times. More importantly, we speak the local language, literally and figuratively, meeting patients where they are, both culturally and geographically.

Source: BASMA

3. Take us through what a typical customer experience at Basma entails. What are the steps involved in ensuring the end-user receives the right treatment?

We’ve reimagined the orthodontic journey from the ground up. It starts at one of our partner clinics, where the patient gets scanned and assessed by a Basma-trained dentist. That scan is then reviewed by our in-house orthodontists who design a personalized treatment plan using advanced software.

Once approved, the patient receives a 3D preview of their future smile. Production begins locally, and aligners are delivered in just under two weeks. The patient follows the plan under the supervision of their dentist, with the Basma team and tech supporting every step—from virtual check-ins to real-time chat support. It’s fast, safe, and most importantly, designed around the patient’s lifestyle.

While traditional orthodontic treatments can take two to three years, Basma aligner treatments begin to show results in as little as four months and take an average of just 10 months—making it a more efficient solution without compromising on care or outcomes.

4. More specifically, how does the added feature of 3D previews offer Basma an edge? Also, how do you ensure customer safety (in terms of data security) within this option?

3D previews in our BASMA Patient App are game-changers. They give patients full visibility into their treatment before it even begins. This transparency builds trust, improves compliance, and drives better results. It’s also incredibly motivating—patients get to see what they’re working toward. Add to it the agency to interact directly with their medical team from the comfort of their couch. This convenience is unparalleled.

As for safety, we take data security seriously. All patient information is encrypted, stored on secure servers, and handled in compliance with local and international privacy standards. We’re a health tech company at our core, and that means privacy, safety, and trust are non-negotiables.

Source: BASMA

5. For those who may not be familiar with the benefits of aligners/invisible braces, please talk to us about why they’re so important not just from an orthodontic perspective but for overall health as well.

A healthy smile is more than just aesthetics—it’s foundational to overall health. Misaligned teeth can lead to jaw pain, gum disease, difficulty chewing, even sleep and speech issues. Aligners help correct these problems gently and discreetly.

From a wellness perspective, they boost confidence, reduce dental complications, and make oral hygiene much easier. And because they’re removable, they fit seamlessly into adult lifestyles—no food restrictions, no major disruptions. It’s a smart solution for people who care about their health but want flexibility and discretion.

6. What is your long-term vision for Basma? And what are some of the differentiating factors the brand possesses that will ensure this vision is achieved?

We want Basma to be the go-to digital orthodontics platform across emerging markets—starting with the Middle East and Africa. Our long-term vision is to make high-quality, personalized orthodontics accessible to millions, without the barriers of price, distance, or complexity.

What sets us apart is our hybrid model—we’re not just a tech company, and we’re not just a dental company. We’re a platform that connects the best of both worlds. We own the customer experience end-to-end, we own the supply chain, we produce locally to shorten

timelines, and we work with trusted local dentists to deliver the treatment. That combination is rare—and powerful.

Source: BASMA

7. What have been some customer stories that have truly left you feeling proud of the work you do?

There are many. But one that stands out is a teenage girl from a rural area whose parents couldn’t afford braces until they discovered Basma through one of our partner clinics. Not only was she able to complete her treatment affordably, but the transformation also boosted her confidence in a way that changed how she showed up in school and socially.

Another memorable case involved a bride-to-be who finished her treatment just in time for her wedding photos. Seeing the joy in those before-and-after pictures reminds us that we’re not just straightening teeth—we’re helping people show up in the world with more confidence and pride.